Repetitive Motion


This is the second in the series of animated commercials developed by the agency, copywriter and animator. The 2-D animation of the worker performing his daily work activity, followed by him performing the same movement while trying to reach the insurance company sets the tone for the commercial. The fun sounding, but spot on, operator represents the insurance company causing the frustration that many injured workers’ feel. Often left with no place to turn the injured worker needs an attorney such as Jim Black to get everything back together. In walks Animated Jim with the common decency to shake the uninjured hand of the worker. This nod towards Jim’s compassion for what his clientele is going through says a lot about the firm and Jim himself. Solid and necessary qualities of the firm are stated followed by the appearance again of the real Jim Black.