201501.01
0

Attributes Plane/Horseback

in Videos

Bringing Jim back to life and introducing his new partner, Tracy Jones called for a significant change in direction.  After 2 plus years of animated commercials we went back to the real world.  The firm name changed to Black & Jones with the addition of Tracy Jones as Jim’s new partner.  This commercial parallels the…

201501.01
1

Attributes Backpack/Car

in Videos

Bringing Jim back to life and introducing his new partner, Tracy Jones called for a significant change in direction.  After 2 plus years of animated commercials we went back to the real world.  The firm name changed to Black & Jones with the addition of Tracy Jones as Jim’s new partner.  This commercial is the…

201301.01
0

Repetitive Motion

in Videos

This is the second in the series of animated commercials developed by the agency, copywriter and animator. The 2-D animation of the worker performing his daily work activity, followed by him performing the same movement while trying to reach the insurance company sets the tone for the commercial. The fun sounding, but spot on, operator…

201101.01
0

Superhero

in Videos

This is the first in a series of two animated commercials. The commercial was created by the ad agency with the help of a freelance scriptwriter and animator from California. The commercial’s intent is to parallel the feelings of the injured worker as they are going through a workers’ comp case. The feeling of being…

200801.01
0

Built

in Videos

The commercial begins with people putting together an unknown life size puzzle. The people building the puzzle represent the hard working clientele that make up the focus of Black & Jones. The puzzle pieces consist of words that represent what the injured worker is looking for in a legal firm, such as aggressiveness, experience dedication,…

200601.01
0

Numbers

in Videos

Shot in a studio using an infinity room, this commercial focuses on the hard working jobs of the clients Black & Jones serves. The commercial also utilizes statistical information such as lost wages, work days missed, and unpaid medical bills all of which hit home with the audience. Using video motion to add the effect…